How do you increase online business sales?

Online sales are like opening a 24-hour shop. But the difference is, if the shop is quiet there are still neighbors passing by. If an online shop is quiet, then there really won't be anyone clicking.


Many have posted diligently, placed advertisements, but the turnover is just the same. It's not the product's fault. Sometimes the problem is in the way you attract people to believe and check out.


No need to bother using complicated marketing theories. These are the 6 most sensible ways to increase online sales, versions that you can put into practice straight away.

1. Make people understand why they have to buy from you  

Online sales are really busy. There are thousands of similar products on the marketplace. So the buyer's first question is always: "Why should you?"


The answer should not just be "good quality, cheap price". Everyone says that. Give a specific reason. For example: "Free wooden packaging so you don't have to worry about it breaking", "Free 1 month usage consultation", "You can request the name on the product". 


Small reasons like this are what make people click on you, not the shop next door.

2. Don't take product photos and videos casually  

People buy online using their eyes first.

If the photo is dark, blurry, or only has one angle, the buyer is lazy. They think, "maybe the original product is bad too".


You don't have to rent a studio. Just use a cellphone, natural lighting, clean background. Give 5-6 photos: front, back, details, when worn, compared to other objects to get an idea of ​​the size. The 15 second unboxing video also has a big impact on increasing trust.

3. Answer chats as fast as lightning  

Online, the person who replies first is usually the one who closes first. The buyer asked at 9 pm, you just answered tomorrow afternoon, so he already bought it elsewhere.


If you can't make it 24 hours, at least give a clear auto-reply: "Hello sis, thanks for chatting. Admin replies at 08.00 - 21.00. For fast orders, you can just click this link." People are more patient when given certainty.

4. Build a pool, don't just ride in the marketplace  

Selling on Shopee or Tokopedia is good because it's busy. But you don't have buyer data. Once they're out, that's it.


So I started making my own "pool". Invite buyers to join your WA group, Telegram channel, or follow your IG. Give reasons for joining: "Get discount info first", "There are free tips", "Giveaway for members only".


Well, so that your pool is busy, you have to be diligent in creating useful content. Tell us about the process of making products, share testimonials, give tutorials. 


So that you don't get tired of creating content but with no results, you can use Zoyalink. At Zoyalink, views of every piece of content you post are immediately calculated into income. So while increasing traffic to the store, you also make money from the content. Double profit. Check the complete method on Zoyalink Platform.

5. Take advantage of testimonials and social proof  

People trust what other buyers say more than yours.

So every time someone says "the item is good", immediately take a screenshot. Ask permission, keep creating content.


It doesn't have to be formal. You can post the story "Real testimony from Sis Dina" or make a special highlight "What They Say". The more evidence other people are satisfied, the easier it is for new people to checkout.

6. Give a reason to buy now  

The human brain likes to procrastinate. "Just buy it later." So, your task is to eliminate the word "later".


The method is to use clear boundaries: "Special price until this Friday", "Only 12 pcs left in stock", "E-book bonus for the first 50 buyers". But remember, you have to be honest. Don't say that stock is running low even though it's still piled up in the warehouse.


In essence, increasing online sales is not about placing big advertisements. But it's about making people comfortable buying. Starting from clear visuals, fast responses, to strong reasons for choosing you.


Just do one by one first. It doesn't have to be all straight away. Consistent for 3 months, see the difference.


Do you know where to start fixing it?