Seeing one product sell again and again can be exciting. But high sales don't automatically mean the... See More
Seeing one product sell again and again can be exciting. But high sales don't automatically mean the product is the most profitable one.
A product can sell quickly while generating only a small margin. After accounting for materials, packaging, shipping, advertising, and other expenses, the actual profit may be much smaller than the sales figures suggest.
That's why the number of units sold shouldn't be the only metric to look at.
It's also important to understand how much net profit is actually left from each product.
For example, Product A sells 100 units with a profit of Rp5,000 per unit. Product B sells only 40 units but generates Rp20,000 per unit.
Based on sales volume, Product A looks much stronger. But when you look at profit, both products generate exactly the same amount.
Simple calculations like this can help determine which products should be maintained, expanded, or reconsidered.
Another factor is the cost behind each sale. A product that sells quickly but requires heavy promotion or complicated handling isn't necessarily more efficient than a slower-selling product with a healthier margin.
So don't only ask, “How many units did we sell?”
A more important question is, “How much money is actually left after all the costs are paid?”
If you've ever discovered that a product's actual profit was very different from what you expected, share the experience on ZOYALINK. A simple story like that can help others learn to look beyond sales numbers.
