Smart Strategy to Get First Consumers for Startup Businesses
Have a good product but confused about finding the first buyer? This is the most common problem for new businesses. The first... See more
Smart Strategy to Get First Consumers for Startup Businesses
Have a good product but confused about finding the first buyer? This is the most common problem for new businesses. The first customer is very important because it is proof that your business is working and can be a source of testimonials.
Here's a smart strategy that you can immediately put into practice.
1. Start from the closest circle
Don't be shy about selling to friends, family, neighbors and the community. They trust you most easily because they already know you. Give a special offer to the first 10 buyers. The goal is not big profits but to get feedback and proof of sales.
2. Solve 1 specific problem
People buy because they need a solution. Don't sell "design services". Selling "30 day Instagram feed design for culinary MSMEs". The more specific the problem you solve, the faster people will decide to buy.
3. Use social media consistently
Choose 1 to 2 platforms where your target consumers hang out. If you sell food, focus on TikTok and Instagram. For services, focus on Instagram and LinkedIn. Post educational content, behind the scenes, and work results 3 to 4 times a week. Don't just sell.
4. Make an offer that's hard to refuse
Bundling package, 20 percent discount for the first 5 people, or money back guarantee. First-time consumers need a compelling reason to try. Once they are satisfied, they will come back again at the normal price.
5. Ask for reviews and testimonials
After the transaction is complete, immediately ask for a testimonial. Chat screenshots, product photos, or short videos. Paste it on social media and marketplaces. This social proof is what makes new people dare to buy.
6. Collaboration with other MSMEs
Look for businesses that have the same target market but different products. Example: collab cake shop with coffee shop. You can promote each other and reach new consumers without advertising costs.
7. Be active in communities and groups
Join Facebook groups, WhatsApp, or offline communities according to your niche. Help answer questions, give free tips. Don't just spam sales. Build trust first, after a while people will ask about your product.
8. Use word of mouth
Create a simple referral program. "Invite 1 friend to get a 10 thousand discount". Satisfied consumers are the most powerful and free marketing.
Mistakes that beginners often make
Waiting for the perfect product to sell. Even though you need to sell first to know which products sell.
Fear of rejection. Remember, 100 rejections is normal. Focus on finding 1 person who says yes.
No follow up. Sometimes people are interested but forget. Chat again politely 2 to 3 days later.
The key is to start fast, test, and improve. The first customers will not come if you are silent. Small actions every day are better than big plans that don't work.
After you get your first customer, maintain the service. Because from 1 person the next 10 consumers can be born.
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Smart Strategy to Get First Consumers for Startup Businesses
Have a good product but confused about finding the first buyer? This is the most common problem for new businesses. The first... See more
Have a good product but confused about finding the first buyer? This is the most common problem for new businesses. The first... See more
