How to increase online business sales?
Selling online is like opening a shop 24 hours. But the difference is, if the shop is quiet there are still neighbors passing by. If an online shop... See more
How to increase online business sales?
Selling online is like opening a shop 24 hours. But the difference is, if the shop is quiet there are still neighbors passing by. If an online shop is quiet, there really won't be anyone clicking.
Many people have been posting diligently, have placed advertisements, but the turnover has been the same. It's not the product's fault. Sometimes the problem is in the way you attract people to trust and checkout.
No need to bother using complicated marketing theories. These are the 6 most sensible ways to increase online sales, versions that you can put into practice straight away.
1. Make people understand why they should buy from you Online sales are very popular. There are thousands of similar products on the marketplace. So the buyer's first question is always: "Why should you?"
The answer is don't just "good quality, cheap price". Everyone says that. Give a specific reason. For example: "Free wooden packaging so you don't have to worry about it breaking", "Free 1 month usage consultation", "You can request the name on the product".
It's small reasons like this that make people click on you, not the shop next door.
2. Don't take product photos and videos carelessly People buy online using their eyes first. If the photos are dark, blurry, or only have one angle, the buyer is lazy. They think, "Maybe the original product is bad too."
You don't have to rent a studio. Just use a cellphone, natural lighting, clean background. Give 5-6 photos: front, back, details, when worn, compared to other objects to get an idea of the size. The 15 second unboxing video also has a big impact on increasing trust.
3. Answer chats as fast as lightning Online, the person who replies first is usually the one who closes first. The buyer asked at 9 pm, you just answered tomorrow afternoon, so he already bought it elsewhere.
If you can't do it 24 hours, at least give a clear auto-reply: "Hello sis, thanks for chatting. Admin replies at 08.00 - 21.00. For fast orders, you can directly click this link." People are more patient when given certainty.
4. Build a pool, don't just ride in the marketplace Selling on Shopee or Tokopedia is good because it's busy. But you don't have buyer data. Once they're out, it's over.
That's why I started making my own "pool". Invite buyers to join your WA group, Telegram channel, or follow your IG. Give reasons for joining: "Get discount info first", "There are free tips", "Special member giveaway".
So, to keep your pool busy, you have to be diligent in creating useful content. Tell us about the process of making products, share testimonials, give tutorials.
So that you don't get tired of creating content but with no results, you can use Zoyalink. At Zoyalink, views of every piece of content you post are immediately calculated into income. So while increasing traffic to the store, you also make money from the content. Double profit. Check the complete method on the Zoyalink Platform.
5. Take advantage of testimonials and social proof People believe other buyers' words more than yours. So every time someone says "the item is good", immediately take a screenshot. Ask permission, keep making content.
It doesn't have to be formal. You can post the story "Real testimony from Sis Dina" or make a special highlight "What They Say". The more evidence other people are satisfied, the easier it is for new people to checkout.
6. Give reasons to buy now The human brain likes to procrastinate. "Just buy it later." So, your job is to eliminate that word "later".
The method is to use clear boundaries: "Special price until this Friday", "Only 12 pcs left in stock", "E-book bonus for the first 50 buyers". But remember, you have to be honest. Don't say stock is running low even though it's still piled up in the warehouse.
In essence, increasing online sales is not about placing big advertisements. But it's about making people comfortable buying. Starting from clear visuals, fast responses, to strong reasons for choosing you.
Just do it one by one first. It doesn't have to be all straight away. Consistent for 3 months, see the difference.
Do you know which point to start correcting?
How to increase online business sales?
Selling online is like opening a shop 24 hours. But the difference is, if the shop is quiet there are still neighbors passing by. If an online shop... See more
Selling online is like opening a shop 24 hours. But the difference is, if the shop is quiet there are still neighbors passing by. If an online shop... See more
